Food and Wine Planning Issues Recent Posts

New Sainsbury’s Local coming to Dulwich Village in 2016 – new micro store to take the place of Shepherd’s


16/12/2015 Sainsbury’s Planning Application published at Southwark Sainsbury’s Planning Application

3/12/2015 Email received from David Mills at Sainsbury’s following letters from Village residents about the frontage, deliveries, competition with existing shops and handling of waste.

From: David Mills []
Sent: Thursday, December 3, 2015 12:01 PM
To: Sue Badman

Subject: RE: Sainsbury’s: Dulwich Village

Sue, Marianne and Shirley

Thank you for your emails regarding our plans for a small convenience store at Dulwich Village.

The mailing went out to 500 households within a 0.5 mile radius of the local site and should have covered those roads.

I am investigating this with our mailing company and I am more than happy to share an electronic copy with you of our next letter.

As you know the shop is designed to meet the everyday top up shopping needs of local residents who live within walking distance of the store. The main offer of the store will be food and drink based, but we will offer a small selection of newspapers.

The limited range will be very different to other retailers and our experience has shown us that our smaller shops, located on local parades such as this, can bring benefits to other shops and businesses through increased footfall and investment.

We also understand that the site is in a conservation area and that there have been a number of views regarding the design of the store.

As a result we changed our proposals from our standard orange and plum branding to that of a heritage inspired design which is more muted.

I have attached a graphic which we will be sharing with the local community in the next week.  (See picture at the top of this web page).

I also note your reference to our convenience store at Lombard Street in the City of London, which you may be aware is subject to a number of restrictions.

We are keeping a number of similar features such as the dark projecting sign but have gone further. For example our Lombard Street store has a significant amount of internal and window vinyls, which we will not be applying at our Dulwich store.

It is important to us that our shops reflect our core visual identity which is Sainsbury’s orange.

We have listened and reduced the amount of orange in the design but do feel we have put forward plans which are respectful of Dulwich Village and also complimentary to existing businesses in the area. 

You also raise a number of points about waste at our Herne Hill store. We are aware of this and are working with the store and local retail team. With regards to our proposed Dulwich store all the waste and cages will be held in the back of the store and will be collected by our delivery vehicles.

It is in our interests to make sure there is easy access to our shops and that the surrounding area is free of clutter.

We will be submitting our plans for shopfront changes and adverts this week and will keep you updated as we progress.

In the meantime if you have any further questions please don’t hesitate to get in touch with myself.



David Mills | Head of Property Communications | | 07900 709393

27/11/2015 Southwark have granted Sainsbury’s a premises licence to sell alcohol between the hours of 7am – 11pm.    At the licensing hearing, Sainsburys have confirmed that it is not their intention to operate on a 24 hour basis and all deliveries and collections will be made during operating hours, i.e. between 7 am and 11 pm, other than newspaper deliveries which will be made from 6.30 am. Sainsburys’ legal representative at the hearing took pains to stress how important community relations were for Sainsburys.   

Sainsbury’s managers briefed local residents and ward councillors about their plans to open a Sainsbury’s Local store in place of the existing Shepherd’s retail unit on the Dulwich Village shopping parade sometime after March 2016.  It will be a new-style micro store Sainsbury’s have been piloting in Holborn near their HQ, and allows for easy navigation and flow through the store, focusing on food and drink.  Sainsbury’s have applied for a premises licence to sell alcohol 7 days a week from 7am – 11pm, and will apply for a planning permission for a new fascia and if possible, a loading bay on Dulwich Village at specified times near their store (these applications are not yet available).

The new shop will not be open 24 x 7 as was first rumoured but hours will be in line with the rest of their local stores 7am – 11pm.

Further details are Dulwich Village_Presentation (October 2015)

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